corporate pride
a new channel for meaningful LGBTQ+ engagement
Every .gay domain represents financial support for LGBTQ+ community groups and is part of an industry-first platform free from hate. The growing ecosystem of .gay users includes an incredible spectrum of people and projects, including proud individuals, allied businesses, and supportive companies.
Your business can use .gay to share content like Pride marketing, LGBTQ+ specific offerings, and corporate commitments to diversity and inclusion. By hosting your inclusive messaging on a platform aligned with community values, your business demonstrates its authentic dedication to serving the needs of LGBTQ+ people.
secure your .gay name
A domain name is one of your most fundamental business assets. Most companies have a portfolio of domains that are either used across their business or secured to prevent infringement.
The broad potential for use by third parties means that .gay likely fits within your domain management policy.
.gay is first-come, first-served. Contact your registrar to secure relevant .gay domains while they are still available.
proud + meaningful
Proactive companies understand that LGBTQ+ inclusive outreach needs to be authentic. A rainbow logo is just the beginning.
.gay is the only domain with policies and practices that center LGBTQ+ communities. Hateful content is banned and every domain registered results in a 20% donation to LGBTQ+ organizations.
Use .gay as part of your LGBTQ+ engagement strategy to demonstrate your values and show your commitment to inclusivity — right in your domain name.
say it with .gay
Now that you have your .gay name secured, what will you put there? These are some ways you can support and engage your LGBTQ+ coworkers and customers.
diversity & inclusion
Your company’s diversity and inclusion efforts might be showcased on public recruiting pages, or perhaps your employee resource programs includes an LGBTQ+ affinity group. Using .gay for employee recruiting or resources emphasizes your commitment to inclusion.
pride marketing
Pride month has become a huge marketing event, but LGBTQ+ communities know that Pride is 365. By using .gay as a virtual Pride flag, you can cultivate campaigns for Pride-specific activations and foster community-focused marketing all year long.
specialty offerings
The .gay domain is a natural fit for LGBTQ+ specific products or services. For example, hospitality and travel companies use inclusive marketing to show that LGBTQ+ clientele will be welcome, safe, and treated with respect.
link it or build it?
.gay implementation ranges from simple redirects — think “.gay URL-shortener” — to brand-new websites.
redirects
The simplest and easiest way to activate a campaign with .gay is by redirecting it to an existing page on your site.
bio links
Nothing pops on your social handles like a shiny, new .gay domain name.
landing pages
Dedicate a page of your existing site to LGBTQ+ content and then point a .gay redirect at it.
websites
An entirely new page or website gives you a dedicated environment to create a bespoke LGBTQ+ campaign.
Target.gay is pointed to the brand’s Employee Resource Group (ERG) page, highlighting their commitment to their LGBTQ+ employees and guests. They proudly tout their participation in Pride Month and continued support of community organizations for over a decade. The use of a .gay domain pairs well in extending Target’s support of a more inclusive world and internet.
CalvinKlein.gay redirects to the brand’s regional homepage. By adding .gay to its portfolio of domains, the brand further capitalizes on its well-established engagement with LGBTQ+ audiences and advertising. The user experience of arriving at Calvin Klein via .gay makes the brand's Pride collections of underwear feel even more relevant.
The Absolut.gay URL redirects to Absolut’s homepage, where the brand demonstrates their longstanding support of LGBTQ+ people through inclusive marketing as well as sponsorships of LGBTQ+ events and venues. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces.
Canal+ is the premier television channel for French and European audiences. Their .gay domains redirect to their LGBTQ+ specific content! In fact, the brand launched an LGBTQ+ specific channel, called “Hello.” Just as .gay creates Pride 365 online, Canal+ said at the launch of HELLO that “HELLO is the GAY NIGHT that turns into a permanent celebration of diversity on CANAL+.”
The copy-writing startup enthusiastically embraced the launch of .gay, using a fully-resolving site at Composely.gay to publicly align with .gay's LGBTQ+ centric policies. The site further supports Composely’s value to clients: modern companies want their brand to speak to a wide and diverse audience.
This intuitive redirect heads to the main site for LGBTQ+ tourism in Australia, which is "operated by a team of elected individuals who work with federal, state and regional tourism bodies, corporations, businesses and individuals to develop and grow the gay & lesbian market and increase the awareness of gay & lesbian travelers and their needs.”
Clarivate, a business analytics and intellectual property company, set a goal to become “an employer of choice for LGBT+ talent.” Their .gay domain redirects to their ‘Sustainability at Clarivate’ and ‘Colleagues’ pages, a perfect way to proactively marketing their diversity and inclusion efforts to prospective employees.
A 2011 survey found that gays and lesbians are more likely to prefer tequila than their heterosexual peers; call it good taste. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
Jack Daniels is the world’s top-selling American whiskey. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
Brown-Forman is one of the largest American spirit and wine companies. They have proactively secured their brand names ending in .gay. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
This powerful redirect goes directly to the LGBTQ+ travel page on Visit Norway’s main site, which is the official designee of Norwegian tourism and innovation by the national government. The targeted use of VisitNorway.gay will be able to instantly convey to LGBTQ+ travelers that they are welcomed with open arms in Norway.
GoDaddy has been a day-one partner for .gay and a proud ally in offering our product to market. They use godaddy.gay to educate customers and help them register .gay domains quickly. The company is proud to be recognized for the third year in a row in the Human Rights Campaign Foundation's Corporate Equality Index.
Skull and Bones is a luxury men’s underwear brand. Their redirect makes their Pride-specific imagery and inclusive branding evident. As they note, “From our stylish high-quality products to our policies, innovation is key and diversity and inclusion are as fundamental as thread and fabric.”
A 200-year old Scottish brand could always use a modern, gay sparkle. Enter its new .gay domain. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens. Liquor brands are smart to proactively secure their .gay domains for current or future campaigns.
Ireland is not only known for its whiskey; it’s also the homeland of LGBTQ+ pioneers like Oscar Wilde and was the first country to legalize gay marriage by a voter referendum. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
TravelGay is “the world’s best gay travel guide.” LGBTQ+ tourism is an important industry serving specialty demographics with a unique marketing focus. LGBTQ+ travelers want to visit and support destinations where they are welcome and their safety is assured.
Beauty brands and consumer product brands embrace LGBTQ+ communities through advertising and marketing. These communities look for support that extends beyond one month a year. Using BathAndBodyWorks.gay to redirect can be a launchpad for meaningful, year-round engagement.
Edelman is the largest global PR firm in the world as measured by revenue, and they worked with us on the launch of .gay. Naturally, they are acutely aware of how important it is to reserve marketing assets such as domain names for both brand protection and storytelling opportunities.
The Smithsonian Museum uses Enola.gay to share information about the B-29 bomber used in the mission that devastated Hiroshima, Japan during World War II. The use of .gay to educate people about this world-changing historical event is a relevant example of an alternative application for “gay” beyond LGBTQ+ communities.
Durex is one of the best-selling condom brands in the world. Currently, durex.gay forwards to their corporate ownership site, but it doesn’t take much imagination to understand that the durex.gay domain could be a powerful and fun asset in future campaigns targeting gay men.
The only thing more fabulous than the Chambord bottle is the Chambord.gay redirect. It’s a perfect pairing. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
A 2011 survey found that gays and lesbians are more likely to prefer tequila than their heterosexual peers; call it good taste. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
While bars have been fundamental in LGBTQ+ cultural history, only one alcohol actually rhymes with gay: Chardonay! Talk about kismet! Liquor brands are smart to proactively secure their .gay domains for current or future campaigns.
Gay men specifically have been found to outdo other gender and orientation demographics in their preference for gin. File that fact under ‘international refinement.’ Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
Woodford Reserve is an award-winning Kentucky straight bourbon whiskey. (We don’t hold its “straight” designation against it!) Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
A 200-year old Scottish brand could always use a modern, gay sparkle. Enter its new .gay domain. Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens.
Alcohol brands were some of the first companies openly marketing to LGBTQ+ audiences due to the importance of bars and clubs as community gathering spaces and safe-havens. Liquor brands are smart to proactively secure their .gay domains for current or future campaigns.
.gay gets people talking!
Simply having a .gay domain can be a conversation starter on social media. Check out these posts from brands and influencers that continue to build buzz for .gay domains.
